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But, what's the real size of the opportunity you share with your fellow creators?","section1_headline":"The Creator Economy's","section1_subhead":"Total Addressable Market","section1_paragraph":"If every single person who could potentially find value in social media, the passion economy or the creator economy acted on it today, how big would these markets be? That's how we calculate Total Addressable Market (TAM). It's the maximum potential size of the opportunity we're looking at.","section1_legend":{"item":[{"paragraph":"Total market size for the global social media network involved in the creator economy","title":"Social Media Users"},{"paragraph":"People who engage in any activity to monetize individuality and non-commoditized skills supported by digital platforms","title":"Passion Economy Users"},{"paragraph":"Individuals who use their influence, creativity, or skills to aggregate and monetize their audience","title":"Creators"}]},"section2_headline":"Creator Breakdown","section2_subhead":"Globally, by Audience Size","section2_chart":{"item":[{"description":"0-1K followers","title":"Recreational","value":"23,000,000","image":{"publicURL":"/static/24ea14c05af9b4b42979170ae157a7b5/creator-breakdown-bg-1.png"}},{"description":"1K-10K followers","title":"Semi-Pro","value":"139,000,000","image":{"publicURL":"/static/93876165ac10525ab19ea00b741bdfd8/creator-breakdown-bg-2.png"}},{"description":"10K-100K followers","title":"Pro","value":"41,000,000","image":{"publicURL":"/static/9a094e9a2680a3b24e5b958d660822d5/creator-breakdown-bg-3.png"}},{"description":"100K-1M followers","title":"Expert","value":"2,000,000","image":{"publicURL":"/static/49e3b2269aad8e23ea2a026d6cc271b2/creator-breakdown-bg-4.png"}},{"description":"1M+ followers","title":"Expert+","value":"2,000,000","image":{"publicURL":"/static/e6e41139ddfe1d82a5e9b0f49bab4345/creator-breakdown-bg-5.png"}}]},"section2_quotes":{"items":[{"creator":"Kitty Cat Matt","followers":"396.2K followers on TikTok","link":"kittycatmatt","quote":"“People are choosing to become creators as the availability and advances in technology let anyone <span>reach virtually everyone.</span>”","avatar":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","placeholder":{"fallback":"data:image/png;base64,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"},"images":{"fallback":{"src":"/static/32e9bebf6a7251fb638e18d8a1765e21/b9764/avatar-kitty-cat-matt.png","srcSet":"/static/32e9bebf6a7251fb638e18d8a1765e21/b9764/avatar-kitty-cat-matt.png 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future.</span>”","avatar":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","placeholder":{"fallback":"data:image/png;base64,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"},"images":{"fallback":{"src":"/static/fa661e4c1948c390607aa064b767d605/3f975/avatar-psychic-stina.png","srcSet":"/static/fa661e4c1948c390607aa064b767d605/3f975/avatar-psychic-stina.png 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For starters, it turns out content creation isn't the main hustle for many in the creator economy.","section1_tables":{"table":[{"headline":"Overview of time spent","subhead":"on content 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monetize.","legend":[{"color":"neon-green","value":"$0-100"},{"color":"peach","value":"$100-1K"},{"color":"leaf-green","value":"$1K-5K"},{"color":"grey-400","value":"$5K-10K"},{"color":"light-blue","value":"$10K-50K"},{"color":"grey-300","value":"$50K-100K"},{"color":"grey-200","value":"$100K-500K"},{"color":"grey-100","value":"$500K+"}],"chartBox":[{"statistic":"59","paragraph":"of beginner* creators haven’t monetized yet","color":"neon-green"},{"statistic":"35","paragraph":"of beginner* creators have monetized but earned below what can be considered as a “livable income”","color":"white"},{"statistic":"6","paragraph":"of beginner* creators have earned greater than $10K","color":"sky-blue"}]}],"section2_tables":{"table":[{"headline":"Full-Time Creators","item":[{"description":"of full-time creators make <span class=\"fw-800\">greater than $50k</span>","statistic":"12"},{"description":"of full-time creators make <span class=\"fw-800\">less than $1K</span>","statistic":"46"}]},{"headline":"Part-Time Creators","item":[{"description":"of part-time creators make <span class=\"fw-800\">greater than $50K</span>","statistic":"3"},{"description":"of part-time creators make <span class=\"fw-800\">less than $1K</span>","statistic":"68"}]}]},"quotes":{"items":[{"quote":"“It’s hard to know what your brand is worth until you start getting multiple deals. <span>You’ll need experience negotiating.</span>”","link":"mechanicallyincleyend","creator":"Mechanicallyincleyend","followers":"1.8M followers on TikTok","avatar":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","placeholder":{"fallback":"data:image/png;base64,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"},"images":{"fallback":{"src":"/static/7475dd49d4e5d9811c0a20486dc7160f/3f975/avatar-mechanicallyincleyend.png","srcSet":"/static/7475dd49d4e5d9811c0a20486dc7160f/3f975/avatar-mechanicallyincleyend.png 180w","sizes":"100vw"},"sources":[{"srcSet":"/static/7475dd49d4e5d9811c0a20486dc7160f/e8c26/avatar-mechanicallyincleyend.webp 180w","type":"image/webp","sizes":"100vw"}]},"width":1,"height":1}}}},{"quote":"“Giving away <span>free content</span> can help with <span>monetization</span>. My sales are highest when I host free webinars that inspire people to continue learning with me.”","link":"missexcel","creator":"Miss Excel","followers":"749K followers on TikTok","avatar":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","placeholder":{"fallback":"data:image/png;base64,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"},"images":{"fallback":{"src":"/static/00ac7f46e40483c5ab98a0fba1cebb31/adb67/avatar-miss-excel.png","srcSet":"/static/00ac7f46e40483c5ab98a0fba1cebb31/adb67/avatar-miss-excel.png 184w","sizes":"100vw"},"sources":[{"srcSet":"/static/00ac7f46e40483c5ab98a0fba1cebb31/cea06/avatar-miss-excel.webp 184w","type":"image/webp","sizes":"100vw"}]},"width":1,"height":0.9945652173913043}}}}]},"section3_headline":"creat0r-reported stress levels","section3_subhead":"Creators say they feel stressed regardless of income, but full-time creators tend to feel more fatigue than part-timers.","section3_chart":{"publicURL":"/static/f6a95f19413f737448bf9f1e5994e3b3/chapter-2-stress-chart.svg"}}],"chapterThree":[{"headline":"What the future looks like for creators","paragraph":"No matter what you’re creating – or who you’re creating for – we’ve got tips that can help you take your content, communities, and monetization to the next level.","tipOne":[{"headline":"Seek out quality audiences over quantity","paragraph":"You can monetize small, engaged audiences that know and love your work. Rather than chasing bigger follower counts or brand colaborations, focus on growing your owned plaforms."}],"pieChartsOne":[{"footnote":"9","paragraph":"of creators say they <span class=\"fw-800\">earned ≤$100</span> from a single brand collab","stat":"12","image":{"publicURL":"/static/d8ed2e2c2cc2b9e02e8c75c038204480/chapter-3-pie-1.svg"}},{"footnote":"10","paragraph":"of creators' <span class=\"fw-800\">largest audience</span> is on their website/blog","stat":"2","image":{"publicURL":"/static/85d2f76ceb7c9887837af81de28760dd/chapter-3-pie-2.svg"}},{"footnote":"11","paragraph":"of creators say they’ve <span class=\"fw-800\">never collaborated</span> with a brand on your social channels","stat":"67","image":{"publicURL":"/static/754115d52e0299997692767305f3afee/chapter-3-pie-3.svg"}},{"footnote":"12","paragraph":"of creators earn the <span class=\"fw-800\">most income</span> on their website/blog","stat":"25","image":{"publicURL":"/static/9c128ea4dd8ba75ad519cde29c53c505/chapter-3-pie-4.svg"}}],"tipTwo":[{"headline":"invest in niche content creation","paragraph":"If you want to connect with new audiences, going mainstream isn't your only option. Find superfans by choosing to specialize."}],"pieChartsTwo":[{"paragraph":"of niche creators think specializing is helpful for <span class=\"fw-800\">engagement and reach</span","stat":"62","image":{"publicURL":"/static/752c6c5eba85d864363ca3210d055969/chapter-3-pie-5.svg"}},{"paragraph":"of niche creators had engaged in a brand collab at least once (vs. 26% of non-niche creators)","stat":"37","image":{"publicURL":"/static/76eca0d967d17509cff6b4e7370decd9/chapter-3-pie-6.svg"}},{"paragraph":"of niche creators earn <span class=\"fw-800\">>$100K per year</span> (vs. 5% of non-niche creators)","stat":"7","image":{"publicURL":"/static/1c3c52c3ef4ab4616d691efb793e548b/chapter-3-pie-7.svg"}}],"impactTable":[{"eyebrow":"Niche content creation's","headline":"Impact on Monetization","tableColumn":[{"title":"Channels that earn creators revenue"},{"title":"Niche creators"},{"title":"Non-niche creators"}],"tableRows":[{"statA":"3","statB":"2","title":"Premium newsletters"},{"statA":"10","statB":"3","title":"E-courses"},{"statA":"10","statB":"5","title":"Paid downloadable resources"},{"statA":"15","statB":"10","title":"Affiliate marketing (excl. Amazon)"},{"statA":"13","statB":"9","title":"Ads"},{"statA":"14","statB":"9","title":"Influencer marketing"},{"statA":"23","statB":"18","title":"Own physical products"}]}],"tipThree":[{"headline":"Switch Up Channels and Format Types","paragraph":"Emerging channels like Twitch, OnlyFans, and TikTok, and long-time favorites like Reddit and Snapchat, all offer growth opportunities. Beginners* are more likely to have their largest communities on these platforms than experienced** creators."}],"biggestPlatform":{"text":[{"stat":"12","paragraph":"of beginner* creators consider <span class=\"fw-800\">TikTok</span> as their biggest platform (vs 6% of experienced creators)"},{"stat":"16","paragraph":"of beginner* creators consider <span class=\"fw-800\">Facebook</span> as their biggest platform (vs 22% of experienced creators)"}],"image":{"publicURL":"/static/10dde3f54c027bea0a845ab5d0fdbeb2/chapter-3-platform-pie.svg"}},"contentFormats":[{"headline":"number of content formats creators develop","paragraph":"Platform popularity tends to ebb and flow, so show up where your audience is with content tailored to their favorite channel. Most creators are already producing multiple formats including long-form video, podcasts, and for apps.","chart":{"publicURL":"/static/acccd5831a1a4569797328bd2a3f569c/chapter-3-format-chart.svg"}}],"quotes":{"items":[{"quote":"“Diversifying platforms gives you more opportunities to get bigger. Not everyone uses the platform you’re on the most.”","link":"tommydraws","creator":"TommyDraws","followers":"1.1M followers on TikTok","avatar":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","placeholder":{"fallback":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAUCAYAAACNiR0NAAAACXBIWXMAAAsTAAALEwEAmpwYAAAE30lEQVQ4y1WVeVRUVRzHfzOAuaYiisdQ7IghSyAkMjDIMoC4ATMjIyDhEi6loLmRiomy6SCCJ4rylGmmqOckVB5FEY8S2mYQ4lZa0eI/ZptazvLe+3079+lM9s75vXffve/3ud/77vt9HwEgETabTVy1j+77T5+Z/gIRtRGRjYhARExEMhF1evuOXg9g1NWbvfToeY2Lo56Y2d0BIKe758qPQ7x94DeYYAjUwhCo4YwwDaaM1yDMT4N+ngRzzvy7ADY+lqd1Ax+Lmrv37iM0PALx/iRZzR6y1URcbSbsMBNvN4nQKMVTNU6/AYTtta8BQMtbDQ19XUrdZLvdbhWjG0sr5PGDSK6xeKEsnbjKSGw1qwHRrswkrsnSoCSNlCEDPR1dV74Vaa2C8UBm95IzFUUWA3JutkV5SUeom+PJtRbiOgtBKBTxRi5B9JXOIq7P9ULIMMLKdSUOkeiw2ytcS/Zk5mvMigrMz06Hfgyxv48XxvposdKggfURMC1EC/9hWowYpEVsgBdPDSCkTp+h3APglBUHoAQIoJmZBUySFYXDJ0bwmCcJ5kgPJAcSipI02GYkVGYSpoVqMTuC8HIywfKcBnFjiUPDQnHxD4fTJgsGVwvgARfQ7lQ4NT6SS1IIpbM8UGZ8AhXpWhSnkhrbMgnlGf2xNqEvanP6o2AycWx8okoCK2DmW+L99T4EsuKQwbkzJqE4czjyUp/BDP1YzEz0RYp+EJJiB2N6wlBkGMYjK3Q0Vszyx+o4QvpUvapG0ARHKJREQ5EllfrujtVYpiOYk7xhSPHB4qJxeKcxEnsaI7GxPAj5BaORljESqcneME7xwItzE2CTwapIZhYKVaAkOVVg0/6d0EcQ5i0Zh32HI9FzMw7nO6PxcWskur+JQ+f1GLx9MBSbq8JgzPbB0vxkVR+guIG9rIgJZLHNvG59IeYu9EHTiWi0duhwqkOHuoYJ2FwegAPNgTjdlor3GtLxSVcU5i8ag2m6kfzzT79AUgUqIKfMB2/9KeH2XbskgGUVG3jh4hFoPDoZrR3ROPdFHD7rTsSFSzE40W5Az+69aKvdhJbPI2DKGsWmtGC+9v1tvvO3KvQW/WVTzDd+daL3d4cAYsOmZVy86WlU1oRgeZEOm0sKUbjMhFfX5OFcdSPOrH0f5mQdtlhDkJg0kGvrd+E+4Hxgd4p09bPxtEt8TZJVnrxqzSLMyRvKH56KwZbKKKwoykFwUBB2Ld2KJuub2LU9H0c+mojDzVE8r2Akmo81KWpJsOyQZA5wmYJRedgtd126rBQsSUXVziA+82k0Nx6Nwv4jSWg8moSW9kRc7o3ljq/0vKP+WRSt9MOJ0+1q6Smys9xVei4PtMryw3q+89ttecXqGFTtDObd+yJ476Ewbj4Zjqs/xPLpjiiuqQ/G8jXjlAVTyHGx/aTbHGT+zw/d9uV0qhOivq5Uys4ZKB8/l8A938Wj+4aeu67H8ut7gpVFhf7O51MGoDiZ8MGBhhYAqn05JEXjNlgX1Pbgn2wAvWdPHYMhiFCQ74vqugl8/Oxk7N4/EVlGX1hivLAqke6Vm7xKRE7rhevU9eV5rVNS/m+wzOz+BfR8fbHAEtWvbe4kT9uChMHISx7OS9KGyNnh1Lkwml7ZOrvPU+WmPiSO1uNNmmNNh8jmkOlfOfECOT+ZSMYAAAAASUVORK5CYII="},"images":{"fallback":{"src":"/static/ca397ceb7dc9a9ed8f686e9e4849e062/c8163/avatar-tommydraws.png","srcSet":"/static/ca397ceb7dc9a9ed8f686e9e4849e062/c8163/avatar-tommydraws.png 181w","sizes":"100vw"},"sources":[{"srcSet":"/static/ca397ceb7dc9a9ed8f686e9e4849e062/7dc6a/avatar-tommydraws.webp 181w","type":"image/webp","sizes":"100vw"}]},"width":1,"height":1}}}},{"quote":"“We all have that one app we love, but <span>join the latest trending ones</span> too. Who knows, you may just become the best account on that platform!”","link":"earlyretirementsq","creator":"Early Retirement Squad","followers":"212.2K followers on TikTok","avatar":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","placeholder":{"fallback":"data:image/png;base64,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"},"images":{"fallback":{"src":"/static/b77b19e53812eb78d174ea9322145869/adb67/avatar-earlyretirement.png","srcSet":"/static/b77b19e53812eb78d174ea9322145869/adb67/avatar-earlyretirement.png 184w","sizes":"100vw"},"sources":[{"srcSet":"/static/b77b19e53812eb78d174ea9322145869/cea06/avatar-earlyretirement.webp 184w","type":"image/webp","sizes":"100vw"}]},"width":1,"height":0.9945652173913043}}}}]}}],"footer":[{"headline":"Thanks for Reading","paragraph":"The creator economy is an exciting space to be in. Linktree is making sens of this evolving economy by working with the people who lead it-the creators. We're the go-to partner for creators, and thanks to this one-of-a-kind relationship, we can connect the rest of our industry to their world.<br><br>From partnerships with key players to unique interactive tools that can't be found anywhere else – <span>everything we do an make exists to help creators thrive.</span>","subhead":"About Linktree","image":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","placeholder":{"fallback":"data:image/png;base64,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"},"images":{"fallback":{"src":"/static/7dc6f2dcffd2f97585b8df8f38f05ca1/58b45/footer-image.png","srcSet":"/static/7dc6f2dcffd2f97585b8df8f38f05ca1/41653/footer-image.png 750w,\n/static/7dc6f2dcffd2f97585b8df8f38f05ca1/1037d/footer-image.png 1080w,\n/static/7dc6f2dcffd2f97585b8df8f38f05ca1/05368/footer-image.png 1366w,\n/static/7dc6f2dcffd2f97585b8df8f38f05ca1/58b45/footer-image.png 1405w","sizes":"100vw"},"sources":[{"srcSet":"/static/7dc6f2dcffd2f97585b8df8f38f05ca1/2c2ae/footer-image.webp 750w,\n/static/7dc6f2dcffd2f97585b8df8f38f05ca1/e378e/footer-image.webp 1080w,\n/static/7dc6f2dcffd2f97585b8df8f38f05ca1/869e0/footer-image.webp 1366w,\n/static/7dc6f2dcffd2f97585b8df8f38f05ca1/b8baf/footer-image.webp 1405w","type":"image/webp","sizes":"100vw"}]},"width":1,"height":0.4626334519572954}}}}]}}}]}},"pageContext":{}},
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